For founders and operators, from first hire to scale

Cash is at the heart of your business.What can you fund today?

Boutique capital management strategy to bring clarity to your cash flow

I've spent 10+ years in finance, most of it inside food & beverage, building the cash flow, margin, and capital management systems that give growing businesses the confidence to make their next move.

This is for you if

  • Early-Stage: You've got income and expenses, but need to understand your unit economics and runway.
  • Mid-Stage: You're looking to fund expansion, and weighing outside investment against debt.
  • Later-Stage: The complexity of your business is changing, and it may be time to rethink how it's capitalized.
Alexandra Maxwell speaking at an event
10+
years in accounting, finance & analytics
3
ERP implementations led
IFRS FSA credential badgeIFRS FSA
credential in financially material risk

Three pillars

One partner across the decisions that move cash.

Cash Flow

Do you know how much cash you'll need for the next 13 weeks?

I've built 13-week cash flow models and led turnaround efforts that kept vendors paid and leadership informed when cash was tight.

Cost of Risk

Are your books ready for outside capital?

I've led audit readiness, been audited myself as a business unit officer at a publicly traded company, and supported sell-side due diligence.

Pricing & Margin

What is your pricing strategy?

SKU-level profitability reporting I built drove a $750K+ annualized revenue increase for one manufacturer.

Sample deliverables

13-week cash flow forecastingMargin & profitability modelingFinancial modeling for fundraisingPitch deck developmentBoard-ready reporting & budget prepScenario & sensitivity planning

Why Cuora

Partner with someone who’s led the financial strategy behind real growth decisions.

I've led ERP rollouts, including a first-time, plant-wide implementation that delivered $500K+ in annual savings, and one entirely over Zoom with a team in the Netherlands during COVID. I've managed a team of four running day-to-day accounting and led the financial strategy behind new product launches.

Read Alex’s story →

What Clients Say

Words from people I've worked with.

Alex built us a great financial model we could use for money raise. Alex understood our business well enough to make it real for investors.

Founder/CEO, Early-Stage CPG Brand

Alex built us a highly dynamic model that finally made sense of ten different entities, with scenario planning that flowed through automatically, delivered in three weeks. When we needed to move fast on a due diligence process, she led it.

CFO, Year-5 Startup

We were six months behind on our books with an audit closing in. Alex got us current, helped us hire the right finance lead, and left our processes stronger than she found them.

Executive Director, National Nonprofit

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Let’s look at your numbers together.

Start with a conversation about the decision in front of you. I’ll be straight with you about what would actually help.

Get in touch